As we stepped into 2024, we knew we wanted to revamp both the entire brand identity, and our Core 12 collection. Embracing a unique vintage color palette, the design team infused fresh energy into the brand, creating a visual identity that could be a focal peace in any customers home. Finalizing this design revolving around singular bold colors accomplished our goal, and increase sales across the board.

Brand Manager: Mark Wilkinson, Dale Sampson, Murphy Voss

Creative Direction: Mark Wilkinson, Dale Sampson, Murphy Voss

Product Design: Mark Wilkinson, Murphy Voss

Photography: Murphy Voss, Mark Wilkinson

Photo Editing: Murphy Voss